Choose work with a purpose
A portfolio does not need to show every piece of work you have ever produced. Select projects that help your intended audience understand what you can do and the kinds of problems you enjoy solving.
Quality photographs and screenshots matter, but context makes them useful.
Explain each project
- What did the client or organization need?
- Who was the intended audience?
- What was your role?
- Which design or development decisions shaped the result?
- What can you demonstrate without inventing performance claims?
Make the next step visible
After viewing a project, a prospective client should be able to explore related work or contact you. Keep links clearly labeled and check that external websites still point to the intended destination.