Start with one useful outcome
Before choosing colors or page layouts, write down what a successful visit should lead to. A service business might want a project inquiry. A distributor might want visitors to find the right product category and request a quote.
Pick one primary action and make the content support it. Secondary actions can help visitors who are not ready to contact you yet.
Gather the essentials
- A short explanation of your business and audience.
- A list of services or product categories.
- Your logo and available brand assets.
- Project photographs you have permission to publish.
- Contact details and the person responsible for answering inquiries.
Write a useful project brief
Describe what your existing website makes difficult, what your new website needs to do and who will maintain it. Separate essential launch requirements from features that can wait.
A clear brief helps your design partner propose an appropriate scope. It also gives both teams a reference when reviewing the work.