Begin with the people you serve
A foundation website should explain who the organization supports, why its work matters and how its programs operate. Use specific, understandable language rather than broad promises.
Visitors may include families, volunteers, partners and potential donors. Their questions will differ.
Organize the main journeys
- Learn about the mission and the team.
- Explore current programs and activities.
- Find practical contact information.
- Understand how to volunteer, partner or support the organization.
Only publish donation options and financial statements that the organization has reviewed and authorized.
Use stories responsibly
Choose photographs and stories that the organization has permission to share. Explain the context and avoid presenting individual experiences as guaranteed outcomes.
A useful website supports the mission through clarity, accessibility and content the team can keep current.